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Hannah is the face of Be Surprised Campaign

7th November 2014

Categories: Town Centre News

A 20-year-old singer from Clitheroe will feature on the back of buses, billboards and magazines as part of the ‘Blackburn … be surprised’ campaign.

Hannah Spurgeon of the duo, The Remedy and Reidy’s Music award winner has given her face to the brand new multi-channel advertising message developed by the Blackburn BID (Business Improvement District) with Stephen Caton of Source Creative. With her natural positivity and charisma she was chosen as a role model for visitors when she was selected by the creative team.

Harriet Roberts, Blackburn BID (Business Improvement District) Manager explains, ‘Hannah was a delight to work with - she has very generously given her time and image to back this campaign.  We are looking forward to working with her as the campaign develops through the year.  She performed with Elliot as the Remedy on the pop up bandstand at the Blackburn Heritage Festival.’

Hannah visits Blackburn regularly, she said, ‘My roots are in Blackburn actually! My Nana lives in Ewood, my Uncle Colin plays the piano at King Georges Hall and my Dad is a massive Blackburn Rover’s fan.  I’m really excited about the changes in Blackburn and love going.’

Blackburn BID were tasked with changing perceptions by marketing a vibrant town centre and increasing footfall against a backdrop of internet shopping and the choice of neighbouring towns and cities.

2015 is a landmark year for the town, which will see the long anticipated completion of the multi-million pound Cathedral Quarter development with its wine bars and hotel and restaurants, a new bus station and travel interchange, leisure centre and swimming pool.

Visitors are challenged to ‘be surprised’ at the investment already completed and the myriad of high quality smaller independent retailers, boutiques and cafes which are dotted around the town offering personal service and specialist knowledge. #Besurprised

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